eTrack Team

Barbara Timm-Brock

CEO and Co-Founder

Barbara is passionate about making the workplace work better. She served as a C-level operating executive in multiple verticals with proven multi-unit P&L leadership … and where maintenance was a constant battle.

As CEO & Co-Founder of eTrack Tech, she brings deep experience in developing and executing strategy using customer and employee-centric approaches. Barbara has delivered innovation and growth in a range of organizations including Aramark, Pillsbury, PepsiCo/Pizza Hut, and Sylvan Learning. She has invented multiple products and processes and holds two patents.

Barbara received her BS in Chemical Engineering and a MS in Management of Technology from the University of Minnesota.  She is a member of the StartupAZ Collective, a graduate of the Founder Institute, and is a Fellow of the Startup Leadership Program, Silicon Valley Chapter.  She enjoys volunteering with organizations that support development of diverse teams to help others succeed.

Ed Baldwin

Co-Founder

Ed is an accomplished product and program management professional, having worked in the field for nearly 20 years since completing his naval career in cryptology.  Ed has envisioned and managed the development, production, installation, delivery of professional services.  He has supported dozens of embedded systems, IoT and sensor solutions, IT/Cloud infrastructures, software and hardware products, cybersecurity tools, and complex communications systems at Vixxo, Apriva, L3 Communications, and Lockheed Martin. His products have been fielded in sectors ranging from facilities management, food and beverage equipment, payments, aerospace/defense, and inter-modal businesses.

As Co-Founder of the company, Ed also brings technology commercialization and change management leadership skills to the team. He has developed and implemented successful strategies to drive efficiencies in product and program management, product development, release management, project prioritization, budgeting, RFPs, vendor management, operations, and training.

Ed holds a BA in Business from the University of Maryland and has multiple specialized certifications.  He is a strong proponent of cohesive teams that are committed to a customer-centered problem-solving process.  Ed believes in sparking the imagination as a catalyst to the product and service innovation-development-delivery-feedback loop as he leads solution development at eTrack Tech.

Tom Miller

COO and Co-CEO

Tom brings success to startups.  Working independently as a serial entrepreneur as well as a serial intrapreneur within multi-national corporations, Tom focuses on recognizing outstanding high technology commercialization opportunities and successfully forming and leading new enterprises. His earliest successes were at Texas Instruments where Tom led business development efforts to develop electronic sound generators and controllers integrated into leading consumer electronic products for the toy and game industry, resulting in revenue growth from zero to over $50 million annually within 3 years. Tom then led efforts to commercialize RISC microprocessors at NCR Microelectronics and Fairchild Semiconductor, followed by his first entrepreneurial venture with Integrated CMOS Systems, sold to Toshiba, and VIA Technologies, now a major international IC company in Taiwan. At Fujitsu Microelectronics, Tom initiated the process to restructure US semiconductor operations, reducing operating costs by more than $20 million while increasing sales from less than $190 million to over $600 million with 3 years.

Since then, Tom has advised or participated in the formation of more than 25 other high technology start-ups, most recently as VP of Marketing for Serious Integrated, Inc., a VC-backed start-up based in Gilbert, AZ, a company founded by ex-Intel and Microchip executives. Tom began his career as a hardware and firmware designer for microprocessor systems and holds a BS in Computer Science from Stony Brook University.

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“We spend far too much money on unplanned downtime and repairs, lost productivity and worker’s comp.”

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“eTrack maximizes the utilization of your rolling assets, eliminating downtime, risk and safety incidents, reducing operating expenses, repair costs and more, all in one simple solution.”

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“I can finally be proactive in protecting and utilizing my people and equipment.”

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“I’m confident eTrack will keep me ahead of equipment and operating incidents, helping me save money and lives.”

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“I need an all-in-one solution that works with all my owned and leased heavy equipment and helps me reduce operating costs, eliminate downtime, and improve worker safety.”